Social Media to Enhance Your Business

Social Media to Enhance Your Business
Growing Market Share One Click at a Time

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Friday, December 10, 2010

Restaurants.. Don’t miss the Opportunity Social Media Marketing Brings to Your Tables!

02 Restaurants.. Dont miss the Opportunity Social Media Marketing Brings to Your Tables!
I have been mulling around Social Media today.. To be honest, I was sitting back in sheer awe of  it’s true worth and value specifically for the restaurant business. I then looked at my Smart Phone and realized that it’s mere existence has changed the way I live my daily life, and I’ve only had my phone and data plan for less than 6 months! Life is so much more fun with it!
Smart phones are changing the way that consumers are interacting and connecting online.
iphone 150x150 Restaurants.. Dont miss the Opportunity Social Media Marketing Brings to Your Tables!Here is a BIG  TIP for all restauranteur’s right now..Getting your customers to interact with you is vital.The Smart Phone is a Social Media Marketing Plan!

Tap Into Your Mobile User & Market Your Restaurant into the palm of their hand!

3 social media icons for restaurants1 Restaurants.. Dont miss the Opportunity Social Media Marketing Brings to Your Tables!
(5)  Immediate things that I would seriously implement into my marketing strategy as a restaruant owner right now!
  1. Create a free Twitter Account for your business and utilize it’s full worth.. This micro-blog network is an instant transfer of knowledge that allows you to put forth information about YOU to YOUR target market.
  • Twitter currently has over 150 million registered mobile users.  The total number of mobile users has jumped 62% since April, 2010- according to the Twitter Blog
  • Use Twitter as a Paperless Coupon of sorts that allows followers to @mention the daily special as they came through the line, sat down etc. that would then enable them to receive the daily Twitter Special.
  • Tweet informative 140 character, power-packed nuggets of info about your restaurant that give your targeted followers a sense of community with the restaurant.. even sharing fun staff tweets or something to make it personal engages them in your online network and makes them feel like friends!
2.  Create an ultimate Facebook Page for your business and cross publish with your Tweets (via a dashboard like  Hootsuite orTweetdeck) . You can create a page for free, but I highly recommend having one produced.
Facebook Blog stated that “over 200 million people use Facebook on their mobile phones to share photos, access information and stay connected with friends”.
  • Expand upon the Twittered tweets at times because of the added punch that Facebook enables me, and be sure to add links of graphic images into the page for some eye candy directed toward your target market.
  • Make it your goal to use Facebook as a social media platform. 500 million people do!  Show them the true flavor and atmosphere of  your restaurant by portraying Who your are and What your restaurant is about using the power of Facebook.
  • Create an online experience. So that your network feels like they are being welcomed with open arms every time they step into your business.
  • Claim your business on Facebook Places, but do not merge the 2 accounts together at this time. Facebook is doing some revamping that isn’t conducive to this at the present. Heres a great read by Facebook extradionaire, Mari Smith on ‘to merge or not to merge’.
fbook places 150x150 Restaurants.. Dont miss the Opportunity Social Media Marketing Brings to Your Tables!
3.  Can anyone say Foursquare! This ultimate-in-fun site is easier explained by just jumping in, setting  up a profile and downloading the app- truly it is.. but here’s a quick synopsis.
  • Foursquare is a geo-location based mobile app that is like a game played by adding friends. It  allows users to ‘check-in’ to local restaurants, venues & attractions and get specials (when offered), and gain badges and points to become a mayor of a city. Like Facebook Places you can share where you are with friends.
  • Once you create a FREE  account, claim your restaurant or business, be sure to add a special for your restaurant.. It doesn’t have to break the bank, it’s a loss leader strategy of sorts that gets the user in your door and creates loyalty.
4square snip1 300x187 Restaurants.. Dont miss the Opportunity Social Media Marketing Brings to Your Tables!
4.  Google Places- An easy step-by-step process to claim your business and post additional information about YOU that will appear whenever you are searched in the Google search bar and be mapped.
  • FREE listing of many things about your business will show up: Address, phone, hours of operation, parking etc.
  • When you are verified, you show up on Google Map searches and can add photos and other information specific to what you offer onto your Google Places listing.
  • After you are set up, you have a  business dashboard. This will show you impressions of how many times your business was displayed and mapped during  a search over the last month.
Capture 300x205 Restaurants.. Dont miss the Opportunity Social Media Marketing Brings to Your Tables!
5.  Yelp-  A growing company that describes themselves as “A fun and easy way to find and talk about great (and not so great) local businesses!
  • Yelp is a primarily mobile app, that is used to find information about businesses based on user reviews.
  • 30% of the businesses reviewed are restaurants. It’s basically word-of-mouth amplified online.
  • Yelp is visited by over 39 million people monthly
  • Users can map directions to the businesses they search and call direct from their mobile phones
  • Business owners can create FREE accounts and post offers, photos and messages to Yelp users
Here is a great video I came across to give you some inspiration and get you on your way with starting your Online Social Media Marketing Plan.. Let me know if you need any help!
Now, Let’s Go be Awesome!
Click  to Play this great video by an amazing marketing expert, founder of  Wine Library TV, author of Crush IT!:Why not is the Time to Cash in on Your Passion, and just all around full-of -life guy!
Gary V, in his BIG STYLE,  gives a great message that YOU Don’t Want to Miss!
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